Heading up the pack is La Flor de la Virgen, my other top scent in this range. Save Up to 25% Off Your Purchase | Use Code SAVE23SF |, Create an account and get 10% off your next purchase with code ACCOUNTSF |, Enter for a Chance to Win a $1,500 Gift Card |, Sign Up for Saks Text Alerts | Text SAKS5 to 75283 |, Hover or tab to the cart icon to launch the mini cart, By voluntarily opting in to Saks Fifth Avenue Waitlist text alerts and/or Waitlist email alerts, in addition to hearing about your Waitlist item, you agree to receive one automated marketing text message to the phone number provided above inviting you to join Saks Fifth Avenue mobile marketing alerts. $30.00 - $98.00. Even with that guarantee in place, the Boy Smells team doesn't skimp on description or evocative details. (A standard size Boy Smells candle is $32, while a Diptyque candle is more than double that at $68.) From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. We donate to a variety of charitable organizations that reflect our inclusive values, most notably with our yearly collaboration with The Trevor Project. Save my name, email, and website in this browser for the next time I comment. What you see here scratches the surface To complement her song about living slowly and purposefully, this candle is earthy, dark, and intense. The products are more than just a fragrance piece but also a decorative statement. How would you articulate the purpose and mission of what your company is all about? That is the cure, not the cause, of the ills of humanity. "We will for sure be entering a new reality as new people, changed and evolved by the past year," Herman says. Boy Smells Fantome Votive Set $68.00. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. We accept returns via mail or in store. Boy Smells Cologne De Parfum $98 $98 at Boy Smells Tags: shopping beauty style scent memories More Leave a Comment The Cut Shop The Best Highlighters for Looking Less Tired The Beauty Products This Esthetician Uses to the Last Drop The 21 Best Last-Minute Valentine's Day Gifts 10 Things You Don't Have to Pay Full Price for This Week All Shopping The Spring Accessory Selector EAU DE PARFUM WILL BE A BEAUTY FLOOR FIXTURE AT 30 HIGH TRAFFIC NORDSTROM LOCATIONS. Editors' Pick. Text STOP to cancel. Agenda-setting intelligence, analysis and advice for the global fashion community. 323-549-5225, Los Angeles Business Journal | Website by Web Publisher PRO, LA County Adds 34,000 Jobs in March as Unemployment Rate Drops, Exceptional Childrens Foundation: Celebrating 75 Years of Service, Terasaki Institute Opens New Biomedical Incubator on L.A.s Westside. About the Author Alyssa Montemurro is a Senior Beauty Editor at Editorialist covering all things skincare, haircare, and makeup related. Woodphoria was launched in 2022. Many reviews are satisfied with the brand, the packaging, and the price point. All rights reserved. In fact, its team wants these candles to inspire you to love your unique self. Even people in my family, they dont buy books there but they get all this other stuff. Spend $800, Get $200 Her store runs on Shopify, and a fulfillment partner is responsible for all shipping and logistics for a monthly fee. Each scent has been developed to have its own unique expression; notes plucked from a personal catalog of olfactory memories, then evolved and re-expressed in a modern context. Please tell us a little bit about Boy Smells and how it started? Not valid on pre-order items, Beauty & Fragrance purchases, the purchase of gift cards, charitable items or Saks Fifth Avenue employee purchases. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. "We believe people can find limitless power in exploring, embracing and celebrating the full spectrum of their identity. Her work has appeared in Nylon, Bustle, Avenue, BuzzFeed, Tab Media, Austin Monthly, The Current, and more. You're might already be familiar with the Boy Smells brand which includes candles formulated with interesting fragrance combinations and topped with cheeky or evocative names like Kush and Cedar Stack. Trade shows, for which the couple would travel up to eight times a year with upward of 200 pieces of inventory, didnt happen at all in 2020. Shopping with the brand is a liberating experience where you can be yourself with no judgment. Offer valid at saks.com only (excludes Saks Fifth Avenue stores, Saks OFF 5TH stores and saksoff5th.com). Hand poured in Los Angeles, Boy Smells candles are a proprietary blend of beeswax and coconut oil; beautiful and rich-burning. They also offer a slight pouch in the front, to keep all of your private bits in a cozy position. Global quarantine measures and the resulting surge in online sales might seem like a boon at first glance, but they present a host of additional challenges for small-business owners. Google Pay. Candle Co. and Voluspa offering in our price point, but they are not super modern. I dont see a lot of candle makers or personal fragrance companies that are really standing behind what, I guess, is almost a Gen Z value system, he added. The Boy Smells Lilac front brief underwear is one of the many vibrant pieces in the Unmentionables collection. Everyone I talk to is surprised by how well retail has bounced back, says Herman. You can always sign up for the brands newsletter via email to keep tabs on any upcoming promotions. Discount code cannot be applied to the cart. 7 Cargo Outfits Were Wearing All Season Long, 6 Editor-Approved Spring Date Night Looks, New-at-Saks labels, fitness accessories & more, Women's Designer Activewear & Workout Clothing, Women's Designer Leather & Faux Leather Jackets, Womens Designer Puffers, Parkas & Quilted Jackets, Womens Designer Cocktail Dresses & Evening Attire, Women's Luxury Designer Lingerie & Shapewear, Women's Designer Swimsuits & Beach Cover-Ups, Refine by Department: Men's Grooming & Fragrance. THE BIGGEST RETAIL PARTNER ROLL OUT TO DATE. We will take an additional 10% off your order when you create an account. With two brick-and-mortar retail locations in Brooklyn and Jersey City, New Jersey, WORD is nothing if not a neighborhood institution. The company taps into the growing consumer desire for gender-neutral products with a line of candles that are both visually and olfactory inclusive and its candles are all developed and mixed with fragrance and natural oils, all-natural coconut wax, and beeswax, providing customers with candle products to love their identity as a daily ritual. How to describe the smell? Boy Smells' new fragrance collection goes by "Cologne de Parfum," in keeping with the brand's signature juxtaposition of masculine and feminine olfactive notes. Courtesy. $38.00 Current Price $38.00 (18) Free Delivery. Something as simple as a candle scent has the potential to reflect the complexity of identity, and we didnt see that celebrated in the fragrance industry, so we created Boy Smells to fill it. Herman: We view candles and underwear as objects you intimately relate to, integral to ones personal care routine. You can purchase the Boy Smells Bare Pouch Front Trunk for $25. Upgraded party favorites, Sparkly Standouts Now its all about Trump. To wear a Boy Smells Cologne de Parfum is to have command over who you areor whoever you are that day, anyway. To keep an eye on your order, youll receive tracking emails once its processed. At first, Herman said, they bought ingredients off the internet and mixed them themselves. SLOW BURN, THE COLLABORATION WITH KACEY MUSGRAVES DEBUTS TO MAJOR FANFARE, BECOMES A BEST SELLER AND ARGUABLY, THE UNOFFICIAL CANDLE OF THE WFH YEAR OF 2020. In 2016, we ditched our day jobs in pursuit of our passion: Boy Smells, a company that speaks directly to expanding gender expressions in fragrance. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. #ismellbs #hypernature #unlockyourpower You have reached the maximum number of items allowed in your shopping bag. ANOTHER RETAIL MILESTONE. Offer valid at saks.com and in Saks Fifth Avenue stores only. Scent preferences differ depending on sensitivity and desires, which is essential to consider when approaching new fragrances. Boy Smells celebrates the complexities of modern identity with products that channel masculine and feminine together. Genderful Fine Fragrance Is Now On The Go. Its expensive, she tells me. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. We always take something traditionally masculine and something traditionally feminine and combine it together in the scent profile, Herman said. Code valid for one-time use only. In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. 64. Boy Smells. When the brand officially launched in January 2016, Boy Smells offered six gender-non-specific scented candles on its official website. Perfect for romantic candlelit dinners, you can purchase the Boy Smells Redhead candle for $32. The discount code cannot be applied to the cart. Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. Returned items must be presented in the same condition as when they were received: unworn, salable, undamaged, unaltered, with original tags and packaging (if applicable), and with proof of purchase. While it started as a side hustle, making candles for family and friends from our kitchen, it has since developed into so much more. Boy Smells Cologne de Parfum Exploratory Set $20.00. He expects Boy Smells will do so in the next 12 months. The five-year-old business says it has more than doubled its sales this year with wholesale growing 305 percent year-over-year. $98 HINOKI FANTME SMOKY/WOODY Best seller $98 Youd be forgiven for thinking that now, maybe more than ever, its easy to run a small business. As co-founder Matthew Herman explains, the five scents in the collection aren't genderless but genderful. Made in Peru with 90% Pima cotton and 10% elastane, the brand recommends washing these intimates in a cold setting and drying them in a low setting to preserve their shape. CEO JuE Wong called 2023 a reset year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. This fragrance is rounded out by frankincense, poppy, saffron, pomelo, amber, and cashmeran for a spicy and exotic experience, right in your living room. Still, WORD sales look to be down between 30 and 50 percent year over year. The way we label our underwear allows for the purchaser to decide how they relate to the product, we dont dictate that. If you like white musk and baby powder, then youll love this. Boy Smells. Bookshop.org, which launched at the beginning of lockdown, helped independent booksellers most as an Amazon alternative for affiliate-link revenue. The objects we hold closest to us, candles, fragrance, underwear, should reflect our most authentic selves, before we put on our uniforms for the roles we play in the world. Enter promotional code ACCOUNTSF at checkout. 2023 Boy Smells, LLC. Its web sales surged by 1,000% in 2020 and account for 75% of the companys revenue. Boy Smells Lanai Candle $32.00 Buy Now Another scent that boggles and almost intoxicates our brains is Boy Smell's Kush scented candle, for obvious reasons. You can luxuriate in the aroma of this alluring yet menacing Boy Smells Cinderose scent for $32. Required fields are marked *, This field is required 44. Reader support helps us keep our explainers free for all. Saks' return policy still applies to items returned under this offer. You can also contribute via. We always knew our next step after candles would be underwear, due to the fact that its perhaps the most gendered item out there. Herman said they have not taken on capital funding and retain full ownership of the company though he said they will likely look for an investor in the future to help them grow.In the third year, they moved the business from their home into offices at the corner of Venice Boulevard and Burlington Avenue in Pico Union. They've even forayed into the celebrity world with a song-themed collaboration with space cowgirl Kacey Musgraves, But just as the candles push boundaries with their one-of-a-kind scent stories (I have an LES burning as we speak), this new Cologne de Parfum collection from the queer-owned brand is probably unlike anything you already have in your collection. Its founders, Matthew Herman and David Kien, wanted to design candles for everyone. The brainchild of co-founders and real-life partners Matthew Herman and David Kien, Boy Smells' inclusive ethos - one . Boy Smells' debut collection of personal fragrance, out today, is designed to mix, match, blend, and bend. Speaking of exploration, it isn't lost on LA-based Boy Smells team that choosing a fragrance online can be tricky and offer an Exploratory Set ($20) of miniature vials on their site. Despite the product selling at a higher price point ($98 per bottle), the category immediately swelled to 18 percent of Boy Smells business and has stayed there, save a few dips due to sellouts. Unfortunately, at the time of this Boy Smells candles review, we didnt find any active promotions and discounts. Composed of a super soft Pima cotton jersey, the Boy Smells Bare Pouch Front Trunk underwear provides a bit more coverage than the brands briefs. Machine automation doesnt free Khemsurov from labor so much as it creates new kinds of work for her to focus on so that she can achieve scale. Duplantis says Boy Smells has been profitable for four years even though it hasnt taken on any financing (beyond its recent closing on a convertible note, a type of bond that gives the holder equity in a company prior to valuation, in October). Herman: Were a personal product brand for a world where binary principles are no longer relevant; we fight sexist ideas and for the freedom of authentic expression. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. Afdhel Aziz: Matthew, welcome. Offer valid on saks.com only (excludes Saks Fifth Avenue stores, Saks OFF 5TH stores, Invigorate your senses with the Kush candle for $32. Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. Duplantis said the top five percent of the brands consumers buy every six or so weeks, and its returning customer rate is up 70 percent year-over-year. Each candle also has a braided cotton wick, which prevents any lingering smoke when you trim it correctly. This candle necessity features a slick all-black design and a subtle logo embossed onto the arms. Before Boy Smells candles were sold in some of the most fashionable stores in Los Angeles and celebrated by New York Magazine, Apartment Therapy and Glamour, founders and life partners Matthew Herman and David Kien made them by hand out of their home in Pico Union and doled them out to friends. Herman: Recently, a young, queer post-grad reached out to us via email to let us know that our products allowed them to explore their sexuality in ways he never had before. The Post-Pandemic Opportunity in Fragrance, How to Sell Menswear to Women and Womenswear to Men, How Digital Beauty Brands Are Making Wholesale Work, 2022 The Business of Fashion. Woodphoria by Boy Smells is a Woody fragrance for women and men. Sunny new-season standouts, Best Sellers Thats just scratching the surface. Other scents in this collection include Boy Smells Cowboy Kush, Italian Kush, Cashmere Kush, and Purple Kush. It was something we did because we had to, Vincent Onorati says. This is an incredibly humbling and intimate relationship we get to develop. Were on a lifetime journey to discover what authenticity is. Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. But now what worries us is [that] people are falling into their old patterns again., Although WORD was classified as an essential business, no more than one person at a time was allowed inside the store, all the way through June. Message and data rates may apply. Oops. "The exploration of ourselves helps define and harness our uniqueness and allows new ways for us to express ourselves. 53 talking about this. Then the anti-racism books became super-popular in mid-summer, and we couldnt even keep up with the demand the publishers had to reprint. Not valid on pre-order items, the purchase of gift cards, charitable items or Saks The brands signature is to lace both a masculine and feminine essence, which results in the perfect unisex candle that anyone will be partial to. Win whats next. Its stylish and is sold at prestige beauty retailers such as SpaceNK and Nordstrom, adjacent to legacy brands like Diptyque but at a lower price point. All things considered, a majority of customers appear to enjoy the brands unique candles. In 2016, Boy Smells was founded in Los Angeles by partners Matthew Herman and David Kien. and saksoff5th.com). Boy Smells is sold in over 300 locations worldwide, but as brick-and-mortar companies began closing in mid-March, the company told Business Insider that nearly Contact Who is Boy Smells Headquarters 1202 Venice Blvd, Los Angeles, California, 90006, United States Website www.boysmells.com Revenue <$5M Industry Apparel & Accessories Retail Retail It amounts to an ad for a suite of integrated marketing tools for merchants on Instagram, a platform that Ive personally come to rely on for my own small business. Boy Smells employs 12 people, and inaddition to more than a dozen candle offerings, has expanded its product lines to include underwear and wearable fragrances that it calls cologne de parfum.The scents of its candles, which are packaged in sleek, light pink boxes, are woodsy and floral and often contain an unexpected note. To be eligible for discounts, please enable JavaScript for your browser. Theyve sold well for us, and I like how theyre always changing their scents and packaging, it brings new freshness.Within two and a half years, Herman and Kien had each quit their day jobs in fashion to focus on Boy Smells full time (Herman had worked at Nasty Gal, whose company culture inspired him to have a side hustle in the first place). Your email address will not be published. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. This Boy Smells candles review thought it was essential to note that customers are responsible for original shipping charges, duties and taxes, custom charges, and any return charges. When developing our products, we are guided by the highest standards of cleanliness and sustainability, from product formulation to the consumption of shipping materials. This Boy Smells candles review found that the company does not ship internationally, only to the US and Canada. Promotion may be suspended or terminated at any time. As a small business with low order volume, the issue is, can your margins sustain it?. $88.00 Current Price $88.00 (35) Free Delivery. Valid on shipments to US addresses only. Each magical scent is hand-poured into a metallic glass tumbler, in colors that are as vibrant as the fragrances they contain. All rights reserved. For us its about playing, discovering, and re-expressing into the world. For the most part, migrating a brick-and-mortar business online is still easier said than done. Here, comments show satisfaction with its subtle but pleasant aroma. Boy Smells Kush, Ash, Cedar Stack Candle Variety Set $58.00. Thats worse. Boy Smells has reformulated its original core collection using higher quality ingredients and works with renowned fragrance houses Firmenich and Robertet Group. Finally, what advice do you have for brands on how to approach this whole topic of being genderful with Gen-Z? Shop. Though we found some minor complaints regarding burn time and fragrance strength, the positive comments far outnumbered them. The Boy Smells Cologne de Parfum fragrances are now available for $98 on the Boy Smells site and in select retailers. People wear many hats and play different roles in their life, and we aim to create products that open the door to identity thats beautifully multifaceted. BLANCHY. This candle was inspired by Gregory Crewdsons complex and intricate photography, and the brand infused these styles into its scent. Im like, You live in Greenpoint, you throw a rock youll hit almonds. Its just this conditioning. Website www.boysmells.com Ownership Status Privately Held (backing) Financing Status Venture Capital-Backed Primary Industry Other Consumer Durables Other Industries Specialty Retail Other Apparel Primary Office 1202 Venice Boulevard Los Angeles, CA 90006 United States Want detailed data on 3M+ companies? If I get three people and one person buys something, thats one person I didnt have yesterday. Candle Co., Beverly Hills-based Barratt Riley & Co., Santa Monica-based Stone Candles, and West Hollywood-based Lait. Bummer.. in Nashville where he was overseeing a photoshoot. David and I say that Boy Smells is a love letter to our younger selves. Discount code cannot be combined with the offers applied to the cart. Regardless of the point in your journey, wearing Unmentionables is about comfort and confidence. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. Something went wrong. OH AND SEHPORA.COM AS WELL. Rose Load, as its name would suggest, is a lush "shower of spiced roses" that feels like pure romance. Boy Smells create highly spirited, full-bodied scents for the genderful. only, without money or other value given in exchange. They didnt have access to their retail space (or the inventory inside) during lockdown; their landlord, who collected each months full rent, didnt let them back inside the building until the beginning of July. newsletter. Each scent has notes plucked from a personal catalogue of olfactory memories. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. The result? The discount code cannot be applied to the cart. "I love adding a dab of rose essential oil on my chest when wearing Rose Load," Herman says, though it's impossible for him to pick a favorite. Looking back, I joke that it was our bath house gin version of fragrance, he said.Herman and Kien have come a long way since 2016 when they decided to turn their hobby into a business. Packaged in pink and conceived beyond the gender binary, our full bodied fragrances and intimate apparel make loving your identity a daily ritual. The brands products are also sold at Nordstrom, where each scent has been rated a handful of times. Boy Smells Hinoki Fantme $98.00 Shop The 13 Best Winter Fragrances on the Market Right Now Im looking at this time as an investment.. Theres this insistence to lump Amazon and bookstores, he says. "It is the perfect time to find new scents that reflect you are in this moment. Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. CPAC used to be a barometer. Designed to unleash your inner heavenly entity, it's described by Boy Smells as celestial bursts of flora and musk. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. Boy Smells Prunus Candle $38.00. Your are successfully subscribed for email notifications. After receiving your RA#, youll have 30 more days from that point to return your product. Boy Smells Redhead Candle $38.00. Boy Smells uses FedEx International Economic shipping for Canadian customers, which can take between 5-7 business days. The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. Gender and identity are no longer static. What you see in the mirror should be your ideal of beauty. HINOKI FANTME DEBUTS AND BECOMES AN IMMEDIATE HIT. Brandon would model designer pieces in the couples living room, and shoppers would claim their favorites via direct message; the shopping has since migrated to the website via swipe-up functionality. I couldnt believe the amount of puzzles we sold those first few months, Vincent Onorati says. The Spring 2023 Collection, Valentino Garavani Classic jewelry to wear now & forever, Marc Jacobs She said it was beautiful and she cant stop talking about how wonderful the scent is. No cannabis smell at all. As a kid, you pick up on side remarks or negative micro-reactions to expressing personality traits outside of the expectations of your gender. These are common practices for online businesses, but again: You need the margins to sustain them. In our newly relaunched Unmentionables collection, each style and color is available with either a Pouch Front or Flat Front, shifting the conversation away from gender expectations to the right fit and end usage for the customer. Boy Smells, the candle, fragrance and underwear label thats gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. Hypernature defines Boy Smells aesthetic as much as its core philosophy to conceive and develop products, always combining the best of mother nature with the most radical innovations in science and technology. $30.00 - $98.00. Alex Murdaugh stands guilty of killing his wife and son. But, unlike traditional boxer shorts, these trunks feature a shorter leg length. Some exclusions may apply. Quicklook. We had to work from home for a long while we were diversifying our supply chain like crazy. From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. Retaining those jobs early on helped Herman and Kien keep Boy Smells afloat. At the onset of the pandemic, the struggle was to keep up with demand, Herman said. Returns that do not meet this policy will not be accepted and will be sent back to you. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. Each formulation includes fragrance, natural oils, beeswax, and coconut wax. A unique and contrasting duality that represents two sides to every story.