Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. For the purists. Shoddy_Ad7511 6 mo. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. It is only a name. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Aaron joined the drinks industry in 2013. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. [1] The origin of the yell is uncertain. With the rye segment up 23.3% thereis no better time to launch this new variant*. While this change has certainly upset some people, its an understandable switch. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. It started with a new bottle design and a new marketing campaign. First Name Last Name Email Zip Code The Luxco distillery is located in Louisville, Kentucky. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. ago One is softer DonutBourbon 6 mo. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Press J to jump to the feed. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. The brand has changed hands and recipes, but it is a part of American bourbon history. I dont claim to speak for or represent anyone. Founder of CoasterCritic.com. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. Thanks for subscribing and watch for your first newsletter soon! The sound of the yell has been the subject of much discussion. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Perhaps as a result, availability is limited, and prices may vary. Check out what we are up to! Warm finish with vanilla and a hint of black stone fruit. To me it was just a name given to a coaster, devoid of any historical or political significance. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. Im only speaking for myself and the people I encountered. For Blood Oath Pact No. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. And hes worked with startup brands to turn local enthusiasm into national recognition. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. The Confederate yell was intended to help control fear. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Sorry, I missed that. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. . TheBand of Rebels program will be revampedand refreshed to coincide with the launches. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. It is high-proof and made from corn. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Use of the "Southern war cry" precedes the Civil War. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. The company would eventually break up in 1972. 1872) to form the Stitzel-Weller distilling company in 1910. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Maybe next time I'll have to make my sarcasm more evident!!! As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. It's those quiet rebels you really have to worry about. There are about 24,000 bottles in this year's batch. Alcohol on the plane: how much can you drink on long flights? Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Many of these are answered in the article above. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. So, lets take a look at this old timer and see whats in that bottle. The brand was meant to celebrate the 100 year anniversary of the original Weller company. There'd be riots for sure! A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Good one. The Rebel Yell brand is currently produced at the Luxco distillery. The whiskey is made from a mash bill of corn, rye, and barley. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. The 75 refers to 1975, the year that the ride opened. Waitis that name potentially offensive? The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Even though I cant think of a past event where anyone was upset or protested, it could happen. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. "Rebel Yell will always be Rebel Yell. ELTepes 2 yr. ago That's good to know. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. You caved! When it was launched, it was only available south of the Mason-Dixon line. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Privacy Policy. Lets be honest were talking about a $15 bottle of bourbon. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. November 18, 2020 in General Bourbon Discussion. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" They recently dropped the "Yell" from the name. Theres a couple things to expect from a bottom shelf whiskey. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. The last thing, and maybe most important, is a low price tag. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. You know that, right? Weller company merged with the Stitzel distilling company (est. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Why did they HAVE to choose such a name in the first place? I was in the first graduating class of a new high school in the far south end of town. Confederate soldiers may have imitated or learned the yell from Native Americans. Its cheap and low quality but wholly drinkable. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). In 2019 Rebel Yell began rebranding. BrokeCal, As this article mentioned the rebel yell is not an offensive name. We have to acknowledge and accept our past. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Shame on KD. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy.